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Our closest competitor’s baffled by the impregnability of the TO WORK ON THE DIAMANT 10? product is inferior to the Diamant 10 Diamant 10. The video was ideal for When I joined Picard 12 years ago, in every way. sharing online or displaying in our we were already developing a installers’ showrooms. reputation for security doors. But, we also wanted to create a There was a growing demand for versatile door that is accessible to all, WHAT IS THE BIG PICTURE stronger doors to meet new building and its flat design makes it easy and FOR PICARD AND HOW DOES legislation and public safety concerns. quick to install. We also offer THE DIAMANT 10 FIT INTO THE The challenge was to develop a customisation options for customers COMPANY’S FUTURE PLANS? solution that could successfully to choose the colour or decorative The Diamant 10 is the spearhead of meet the various standards and panel according to their preferences. our door range. In February 2023, certifications, while keeping The door is made entirely to measure we launched a new version of the production costs under control. in our factory and we have a short Diamant 10 that includes the lead time which is approximately DOM Roq, while still maintaining A2P CAN YOU TELL US HOW PICARD fifteen days from the customer’s certification. The DOM Roq adds smart APPROACHED THE SOLUTION TO order to delivery. lock technology for high-end security CREATE THE DIAMANT 10? and convenience. We see the market The Diamant 10 is an A2P BP1 certified HOW HAS THE DIAMANT 10 trend moving towards connected armoured door and its unique design IMPACTED THE MARKET? products, and the fact that we have a allows it to achieve high performance Since its launch in 2022, the Diamant complete product that combines the levels in terms of acoustic (-42 dB of 10 has become Picard’s best-selling robustness of an armoured door with attenuation), thermal (Ud 1.3) and fire product and, in its first year on the the modernity of a connected lock (EI230) standards. At 82mm thick, market, we broke the record for allows us to position ourselves in a the Diamant 10 is a powerful sound most doors sold for a new product, new target market. barrier. It is also supplied with unique with 250% of the target achieved. keys that come with a numbered As we move forward, we plan to owner card to ensure secure key To launch the Diamant 10, we used a continue innovating and developing copying. A single turn of the key series of teaser videos with an offbeat our security door range to meet the engages 5 locking points around tone, featuring a ‘criminal’ professor evolving needs of the market. 80 | Best of DOM