MM TECHNOLOGY, Development team ISTVÁN, PLEASE INTRODUCE door locks is intensely competitive. The professional knowledge, opinions YOURSELF! To counter this, we could reduce the and support of our managers and The intertwining of DOM Security price; but that response is fragile: sales team was fundamental for the and my career began almost three someone can always introduce a formulation of the business and our years ago, when I applied for the cheaper product. The other option is marketing goals. Every aspect was position of Consultant Engineer/ to offer a solution that covers almost evaluated as we brought the product Sales Representative. Even though every need: which is the MultiModul. to market. I consider myself to be rational- minded, my emotions did influence In this case, the MM multi-point lock As part of the conception process, we my decision. I might come from the can be made to be different lengths, took into account the outcomes of our other side of the country but I have with adaptive locks and bars without decades-long well-proven develop- a strong connection toSopron, the need for extensions. ments, our existing tools, and tech- DOM’s base in Hungary. I studied nological capabilities. We made only wood industry engineering here. We have developed a product line minimal changes to the components that holds its own in all respects when appearing in our new products (lock, At a young age, I was captivated by compared to competing products, side lock, secondary lock structures, the beauty of woodworking and later even surpassing them in several tech- traditional and mushroom head became a plant manager for a window nical parameters. By carefully exploi- rollers) and the technologies and and door manufacturer. I continued to ting the benefits of modularity - broad working methods used during use my knowledge of wood industry configurability and practical sales production. This is reflected not only technology working in sales, and I am logistics – we can give all participants in the short turnaround time, but still in the fortunate position of now involved in the process (DOM, locks- also in the low level of costs incurred. being able to combine that theoretical miths, lock dealers, door manufactu- knowledge, creativity and business rers) a competitive advantage We estimated the value of every experience. colleagues’ input: developers, THE DEVELOPMENT OF A PRODUCT technologists, toolmakers, etc. and WHERE DID THE IDEA FOR MODULAR LINE OF SUCH COMPLEXITY USUALLY analysed their achievements so MULTI-POINT LOCKS COME FROM? TAKES LONGER, OFTEN SEVERAL far. With everyone working on this When I arrived, the range of multipoint YEARS. WHAT WAS THE SECRET TO together, we were able to use these locks available was not wide enough GETTING FROM THE CONCEPT TO A findings to reach the final phase of for DOM Elzett’s sales to thrive. The TANGIBLE RESULT SO QUICKLY? implementation. market for multi-point entrance 72 | Best of DOM